Unlocking personalized content and behavioural insights
Guide-ID tag
Personalised, Data-Driven Audio Tours. Turning al visits into a personalised journey.
- Individualised audio: Each Visitor automatically receives a unique number at the start of a tour, tracking every interaction including audio stops and durations.
- Seamless Integration: The unique number is broadcasted at key moments, such as beacon scans or automatic triggers.
- Personalised Content: Allowing designers to deliver customised experiences, like addressing them by name, and change the story line based on their interaction.
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Use Cases
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Interactive exhibits
Activate specific interactives when a visitor approaches. This could be a life-size hologram, an AR (Augmented Reality) experience, or a unique digital art display catering to the visitor's interests based on their tour interactions.
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Location based
Combined with the distance towards an interactive the experience can be triggering itself.
Techniques
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Data transfer
By combining the user-friendliness of the Podcatcher with the connectivity solutions of the Brainbox, it is possible to track visitors' actions throughout the exhibit. The data can be sent to a dedicated web server or pushed locally.
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Flexibility
Indicate which stops should send data direct and combine this with data, like the last stop listened to, received on interval level.
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Connectivity
Our Brainbox, which collects the data, can be connected with Wi-Fi or directly be linked to a pc with the USB-C cable.